A Talent Manager, or Talent Representative, typically oversees and helps shape the careers of creative individuals. They connect artists, musicians, dancers and writers with opportunities, negotiate contracts and introduce clients to agents. Talent Managers might also help creatives develop a personal brand and maintain a strong presence on social media.
A Talent Manager 應該能夠履行各種職責和責任。以下是 Talent Manager 應該能夠執行的一些職責和責任：
- Assessing the talent of prospective clients
- Developing a broad network of contacts within the industries artists operate in
- Setting up meetings between clients and prospective employers
- Supporting clients during meetings, interviews or auditions and briefing and debriefing them
- Negotiating contract terms on behalf of artists that are attractive and favor them
- Overseeing and motivating a team of Talent Representatives to ensure company objectives and targets are met
有競爭力的Talent Manager將擁有一定的技能和資格，包括：
- Strong knowledge of business, market values and profiting in a competitive industry
- Excellent understanding of traditional and digital marketing, including building brands, SEO, social media management and public relations
- Ability to see the bigger picture and connect clients with opportunities they’re well-suited to and likely to get
- Exceptional communication and analytical skills, with a clear understanding of what true talent looks like within relevant fields of expertise
- Financial savviness, knowledge of managing resources and maximizing ROI
- Persuasion, negotiation and schedule management skills for attracting clients and winning high-profit margin contracts
