An SEO Specialist helps companies create and optimize their content for better reach and ranking in search engines. The duties of these professionals include researching trends and best practices on the web, building links with companies that complement their business and writing engaging content that includes the right search engine terms to get brands and their web pages noticed.
A SEO Specialist 應該能夠履行各種職責和責任。以下是 SEO Specialist 應該能夠執行的一些職責和責任：
- Spotting trends and gleaning insights from testing, plus data collection and analysis
- Creating and initiating pay-per-click ads and then tracking, reporting and analyzing results
- Researching new and emergent keywords and integrating them into content
- Keeping track of what competitors are doing and how well it’s working for them
- Developing strategies to team with high-value sites and implement cross-links
- Collaborating with marketing and advertising teams to create SEO content
有競爭力的SEO Specialist將擁有一定的技能和資格，包括：
- Ability to keep up on digital marketing trends
- Experience conducting thorough keyword research
- Analytical skills, especially in regard to analyzing websites to identify opportunities for improvement
- Strong organization skills
- Basic programming ability, especially for technical SEO tasks
