A Media Planner, or Brand Strategist, is responsible for developing strategic plans for carrying out marketing campaigns using various media channels. Their duties include analyzing digital marketing metrics, collaborating with clients to refine marketing objectives and distributing advertising content to the most impactful media platforms.
A Media Planner 應該能夠履行各種職責和責任。以下是 Media Planner 應該能夠執行的一些職責和責任：
- Ensuring that advertising messages align with client or company objectives
- Monitoring the performance of online and offline advertising campaigns and reporting the results to relevant stakeholders
- Researching the current media landscape and keeping up to date with the latest media trends
- Determining the most suitable media mix given the nature of each client’s business, budget and preferred advertising media
- Building and maintaining relationships with clients, advertising platforms and media influencers
有競爭力的Media Planner將擁有一定的技能和資格，包括：
- Strong knowledge of a range of online media platforms and offline media such as print, TV and radio
- Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage advertising campaigns
- Excellent interpersonal and communication skills, including the ability to network
- Good analytical and organizational skills
- Effective at working under pressure and meeting tight deadlines
