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Marketing Strategist
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A Marketing Strategist can work in-house for one company or for an agency doing client work for a variety of companies. Some Marketing Strategists also work as freelancers, finding their own clients instead of working for another company. Regardless of where they work, the purpose of the Marketing Strategist’s role is to develop a marketing strategy for the company. They work with the company to identify goals for the marketing campaign and develop the strategies and activities that will achieve those goals. Marketing Strategists collaborate with other marketing team members and clients to develop effective marketing campaigns.
A Marketing Strategist balances data and creativity to produce effective marketing strategies.
A Marketing Strategist 應該能夠履行各種職責和責任。以下是 Marketing Strategist 應該能夠執行的一些職責和責任:
- Collecting and analyzing market data
- Establishing marketing KPIs
- Tracking and reporting results
- Developing specific marketing campaigns to reach marketing goals
- Researching and forecasting marketing trends and changes
- Brainstorming innovative marketing campaigns
有競爭力的Marketing Strategist將擁有一定的技能和資格,包括:
- Experience with marketing software and technology
- Strategic decision-making and problem-solving skills
- Ability to work with a team of marketing professionals
- Clear written and verbal communication to express ideas and share the marketing strategies
- Desire to stay current on the latest marketing strategies and best practices
- Varied marketing experience on different sized accounts and different types of marketing campaigns
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