A Marketing Manager, or Marketing Department Manager, is responsible for overseeing a team of marketing professionals within the marketing department. Their duties include relaying information between upper management and department employees regarding budgets and daily procedures, overseeing the implementation of marketing strategies campaigns to promote business products and services, and hiring and training department employees.
A Marketing Manager 應該能夠履行各種職責和責任。以下是 Marketing Manager 應該能夠執行的一些職責和責任：
- Developing marketing strategies for advertising new products
- Organizing promotional events and coordinating day-of deliveries and staffing
- Leading and training teams of Marketing Associates
- Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
- Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
- Identifying potential new markets and creating a plan to enter those markets
有競爭力的Marketing Manager將擁有一定的技能和資格，包括：
- Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting
- Proficient with marketing-related software programs
- A history of planning successful product launches and events
- Effective communication skills and adaptable communication style for interacting with team members, upper management and clients
- Time management and organization skills for planning and executing both large and small marketing projects and initiatives
- Leadership skills to motivate team members and manage conflicts
