A Marketing Director, or Director of Marketing, develops and implements a brand’s strategy and campaigns. Their main duties include overseeing the marketing department, building a marketing plan and conducting competitor research.
A Marketing Director 應該能夠履行各種職責和責任。以下是 Marketing Director 應該能夠執行的一些職責和責任：
- Communicating the marketing plan.
- Developing promotions along with Advertising Managers.
- Building brand awareness, including positioning.
- Coordinating marketing projects from beginning to end.
- Compiling lists that describe the company’s offerings.
- Developing and understand finance and budgets to include research and development appropriations, expenditures and profit-loss projections.
有競爭力的Marketing Director將擁有一定的技能和資格，包括：
- Experience running a marketing team
- Attention to detail
- Robust copywriting skills
- Ability to multitask and possess practical time management skills
- Excellent written, verbal and interpersonal communication skills
- Past work with digital marketing forms like content marketing and social media marketing
