An Advertising Manager, or Marketing Manager, is responsible for overseeing advertising projects, activities and channels used to reach customers. Their duties include setting goals and timelines for advertising campaigns, collecting data on customer reach and evaluating the success of advertising methods.
A Advertising Manager 應該能夠履行各種職責和責任。以下是 Advertising Manager 應該能夠執行的一些職責和責任：
- Overseeing the design and content of an advertising campaign to ensure it meets the needs of the target audience
- Collaborating with clients or leadership to determine the goals of advertising projects and strategizing plans to meet those goals
- Conducting or directing market research to help shape advertising campaigns
- Negotiating contracts related to advertising efforts
- Controlling the advertising budget to manage expenses and maximize the return on investment
- Managing and overseeing campaigns and analyzing results from each campaign to determine what was successful and what to improve for the next campaign
- Leading brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, including content and design elements
- Hiring and overseeing the advertising staff and managing freelancers who handle outsourced creative work
有競爭力的Advertising Manager將擁有一定的技能和資格，包括：
- In-depth understanding of common marketing and advertising best practices
- Effective communication, including writing, speaking, active listening and presenting
- Multitasking and time management skills that allow them to work on several campaigns at once
- Collaboration skills when working on projects with both clients and other departments
- Data analysis and critical thinking skills to review and apply campaign results
- Leadership skills, including motivation, goal-setting and project management
- Ability to make effective and efficient decisions when planning, scheduling and implementing campaigns
- Comfortable using campaign tracking and scheduling software, among other creative computer-aided design tools
