An Account Manager, or Strategic Account Manager, is responsible for making sure client and customer needs are being met and understood by each department in the company. Their duties include handling any client complaints, working to find solutions to any client issues and managing other departments to foster a positive client-company relationship.
A Account Manager 應該能夠履行各種職責和責任。以下是 Account Manager 應該能夠執行的一些職責和責任：
- Communicating with clients by phone, through email and face-to-face to ensure their needs are understood and addressed
- Building strong client relationships to maintain old business and acquire new customers
- Collaborating with various internal departments to ensure they fulfill all customer requests
- Resolving complaints and keeping track of all processes that pertain to the client’s desires
- Acting as the client’s representative in a firm to ensure their demands are met with a focus on improving the customer experience
- Collecting and analyzing data concerning consumer behavior to understand changing needs
有競爭力的Account Manager將擁有一定的技能和資格，包括：
- Satisfactory problem-solving skills to help resolve customer complaints or needs
- Excellent verbal and written communication skills to communicate product ideas to clients
- Up-to-date understanding of the industry’s consumer behavior
- Strong customer service and interpersonal skills for dealing with different types of customers and clients
- Exceptional analytical skills for interpreting client data
- Time management and multitasking skills to handle multiple tasks and clients at once
- Advanced negotiation skills to close contracts
