A Retail Buyer allows retailers to meet customer demand with products that appeal to their target market. When they excel at performing Retail Buyer job duties, they allow retail stores to purchase highly desirable goods at the lowest possible prices and sell them for a profit. Skilled Retail Buyers help retailers avoid the costs associated with storing and selling off excess inventory. By choosing products that shoppers can benefit from, they increase customer satisfaction and encourage customer loyalty. Their guidance also aids sales managers and marketing and merchandising professionals, allowing for a unified approach to promoting, presenting and selling goods that contribute to the overall success of stores.
