市场营销 > Marketing Director
Marketing Director
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Marketing Directors lead the marketing team of a business in strategizing and implementing marketing campaigns. They’ll analyze the company’s goals and research their target audience to come up with detailed marketing plans and schedules for campaigns. Marketing Directors will then delegate tasks for these campaigns to their marketing team and will oversee the campaign’s performance and will ensure it stays on track with the schedule they’ve laid out.
A Marketing Director, or Director of Marketing, develops and implements a brand’s strategy and campaigns. Their main duties include overseeing the marketing department, building a marketing plan and conducting competitor research.
Marketing Director 应该能够履行各种职责和责任。以下是 Marketing Director 应该能够执行的一些职责和责任:
- Communicating the marketing plan.
- Developing promotions along with Advertising Managers.
- Building brand awareness, including positioning.
- Coordinating marketing projects from beginning to end.
- Compiling lists that describe the company’s offerings.
- Developing and understand finance and budgets to include research and development appropriations, expenditures and profit-loss projections.
有竞争力的 Marketing Director 将具备某些技能和资格,包括:
- Experience running a marketing team
- Attention to detail
- Robust copywriting skills
- Ability to multitask and possess practical time management skills
- Excellent written, verbal and interpersonal communication skills
- Past work with digital marketing forms like content marketing and social media marketing
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