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市场营销 > Managing Editor
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Managing Editor

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🎯 市场营销
🎯 市场营销
Managing Editors oversee an organization’s content team to ensure their pieces promote their brand in a positive and engaging way. They’ll use analytical tools to monitor different campaigns’ progress and will build strategies to improve their content according to these results. Managing Editors will also conduct research on their target audience to determine the best ways to reach and engage with them.
Managing Editor 做什么?
A Managing Editor, or Content Manager, creates content strategies and oversees their implementation processes. Their main duties include managing a team of writers, editors and graphic designers, monitoring the results of various content campaigns and editing content pieces to ensure they follow tone and style guides.
职责
Managing Editor 应该能够履行各种职责和责任。以下是 Managing Editor 应该能够执行的一些职责和责任:
  • Hiring and training new Editors
  • Meeting with Project Managers, Creative Directors, Sales Leaders, Marketing Directors and other personnel to keep all team members updated on work progress
  • Helping create a project calendar
  • Supervising the content creation process from writing through editing and publishing
  • Managing a team of freelancers
所需技能
有竞争力的 Managing Editor 将具备某些技能和资格,包括:
  • Leadership skills
  • Time management skills
  • Interpersonal skills
  • Multitasking skills
  • Project management skills
  • The ability to coordinate with remote employees
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