市场营销 > Digital Marketing Manager
Digital Marketing Manager
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Digital Marketing Managers oversee a team of marketing professionals in building and implementing a digital marketing campaign to publish on a variety of outlets. They build strategies to publish display, social media, SEO and web advertisements. They’ll work with their team to brainstorm ideas for digital campaigns, then they’ll build a schedule for each element of the campaign. They delegate the necessary takes to each team member based on their specific interests or skills.
A Digital Marketing Manager, or Strategic Digital Marketing Manager, plans, manages and oversees all aspects of a digital marketing campaign to effectively promote brand’s product. Their duties include planning a digital campaign, delegating responsibilities to the marketing team and measuring the performance analytics of a campaign.
Digital Marketing Manager 应该能够履行各种职责和责任。以下是 Digital Marketing Manager 应该能够执行的一些职责和责任：
- Handling strategic online initiatives
- Leading marketing campaigns from the idea stage through to their execution and implementation
- Monitoring and evaluating online media campaigns to keep them fresh and effective
- Directing the hiring of marketing and promotions staff and supervising their work
- Negotiating advertising contracts
- Working with other department heads and staff to discuss plans and marketing strategies
有竞争力的 Digital Marketing Manager 将具备某些技能和资格，包括：
- Bachelor’s degree in marketing or related field required
- Five or more years of experience in digital marketing and advertising
- Understands website metrics and best practices
- Experience with search engine optimization, lead generation, and email marketing
- Able to work with colleagues at all levels to develop marketing goals and evaluate results
- Strong writing skills
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