Assistant Managers are usually employed in office, retail or food service environments to manage staff, organize schedules, troubleshoot equipment and respond to customer complaints or issues. Assistant Managers support the General Manager in making changes to office workflows, performing employee evaluations, developing and implementing store policies and planning marketing or promotional events. Their role is to improve workplace efficiency and keep staff satisfied by acting as an intermediary between upper-level management and entry-level roles who work directly with customers. They gather feedback from employees, managers and customers to make useful adjustments to company procedures.