An Account Director serves as a liaison between clients and a company that provides services, manages the accounts team and will also supervise creatives and other staff to ensure projects meet client expectations and are delivered on time, and within budget. The Account Director pitches ideas to clients, develops strategies for new products and coordinates events.
Account Director 应该能够履行各种职责和责任。以下是 Account Director 应该能够执行的一些职责和责任:
- Pitch concepts and summarize results during multiple client meetings
- Generate sales for client accounts
- Create account strategies, leading projects from conception to final execution
- Establish goals and objectives for internal teams to follow
- Meet deadlines and project budgets
- Work with teams to develop materials, coordinate events and provide support and direction
有竞争力的 Account Director 将具备某些技能和资格,包括:
- Bachelor’s degree in communications, marketing, public relations, journalism or English
- 5+ years working at an advertising, public relations or in-house agency
- Exceptional storytelling and writing skills
- Ability to manage multiple projects and thrive under pressure
- A creative mindset and ability to think outside of the box
- Exceptional presentation skills
- Proven skills or experience in sales can be helpful