Whether employed by a travel agency or a hospitality business, a Travel Agent directly contributes to the success of an organization. By executing their assigned duties and responsibilities well, they provide exceptional service to clients to increase customer loyalty, boost customer satisfaction rates and encourage word-of-mouth referrals. Through cross-selling and education, they encourage clients to book transportation tickets, events tickets, accommodations, dining reservations, cruises, tours, spa appointments and activities. In the process, they may generate sales or commissions for their employers and impact the organizations’ bottom lines positively.