Marketing Director

🎯 Tiếp thị

Marketing Directors lead the marketing team of a business in strategizing and implementing marketing campaigns. They’ll analyze the company’s goals and research their target audience to come up with detailed marketing plans and schedules for campaigns. Marketing Directors will then delegate tasks for these campaigns to their marketing team and will oversee the campaign’s performance and will ensure it stays on track with the schedule they’ve laid out.

Một Marketing Director làm gì?

A Marketing Director, or Director of Marketing, develops and implements a brand’s strategy and campaigns. Their main duties include overseeing the marketing department, building a marketing plan and conducting competitor research.

Trách nhiệm

Một Marketing Director phải có khả năng hoàn thành nhiều nhiệm vụ và trách nhiệm khác nhau. Sau đây là một số nhiệm vụ và trách nhiệm mà một Marketing Director phải có khả năng thực hiện:

Communicating the marketing plan.
Developing promotions along with Advertising Managers.
Building brand awareness, including positioning.
Coordinating marketing projects from beginning to end.
Compiling lists that describe the company’s offerings.
Developing and understand finance and budgets to include research and development appropriations, expenditures and profit-loss projections.

Kỹ năng cần thiết

Một Marketing Director cạnh tranh sẽ có một số kỹ năng và trình độ nhất định, bao gồm:

Experience running a marketing team
Attention to detail
Robust copywriting skills
Ability to multitask and possess practical time management skills
Excellent written, verbal and interpersonal communication skills
Past work with digital marketing forms like content marketing and social media marketing

Ưu đãi tương tự

Nếu bạn đang tuyển dụng cho các vị trí liên quan đến Marketing Director, hãy xem mô tả công việc của chúng tôi cho các vai trò tương tự:

Account Executive