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Automotive Sales Consultant
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An Automotive Sales Consultant sells vehicles on behalf of a dealership or car lot and tries to persuade visiting customers of the benefits of buying or financing one of their vehicles. This is their most fundamental task, and almost everything else flows from it. Auto Sales Consultants try to convince customers to consider a purchase or lease by offering them test drives, explaining vehicle benefits and clarifying financing options. They also process the paperwork and legal requirements of finalizing a sale or a loan contract for buyers.
An Automotive Sales Consultant, also known as an Automotive Salesperson or Auto Sales Representative, sells cars, trucks and other vehicles to commercial, government and private clients. The responsibilities of Auto Sales Consultants include communicating with customers, discussing their needs, persuading them to buy the right vehicle for these needs and promoting sales offers as they arise. These consultants also give potential customers test drives and coordinate financing.
Một Automotive Sales Consultant phải có khả năng hoàn thành nhiều nhiệm vụ và trách nhiệm khác nhau. Sau đây là một số nhiệm vụ và trách nhiệm mà một Automotive Sales Consultant phải có khả năng thực hiện:
- Meeting and greeting customers who enter the sales lot or dealership in a welcoming and helpful way
- Answering general and detailed questions about particular vehicles and the financial aspects of buying them
- Helping customers become familiar with the cars they’re interested in by offering test drives and explaining technical details and specific legal or financial requirements
- Helping customers sort out and process their financing and purchase options based on their specific situation
- Persuading customers to buy a vehicle in a way that leaves them feeling good about their choice
- Making sure the cars on display are in good order and well cared for
Một Automotive Sales Consultant cạnh tranh sẽ có một số kỹ năng và trình độ nhất định, bao gồm:
- Strong knowledge of sales and persuasion techniques coupled with excellent knowledge of the products
- Superb communication and customer attention skills that help build rapport and persuade
- Intuition about customer desires and practical needs
- Strong knowledge about their industry and the general requirements of different customer types (commercial versus personal, for example)
- Precise written communication abilities for forming contracts and agreements
- Strong negotiation skills for managing the back and forth of a sale agreement on expensive products
- Solid experience with writing sales contracts, handling transactions and organizing sale financing
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