Talent Managers represent people working in creative fields, overseeing their contracts and ensuring they get favorable deals. They have a roster of industry contacts and are always networking and making connections with casting directors, producers, publishers and business owners working in the same fields as their clients. People who work in Talent Management must have a keen eye for talented individuals, as their business model rests on finding creatives who will land jobs. They must be exceptionally skilled in sales and communication to establish trust both with their clients and clients’ prospective employers. Daily responsibilities are varied and require an entrepreneurial mindset and a confident demeanor. In addition to booking gigs, analyzing contracts and negotiating higher pay rates, they must be able to create marketing strategies and arrange performances.
Що робить Talent Manager?
A Talent Manager, or Talent Representative, typically oversees and helps shape the careers of creative individuals. They connect artists, musicians, dancers and writers with opportunities, negotiate contracts and introduce clients to agents. Talent Managers might also help creatives develop a personal brand and maintain a strong presence on social media.
Обов'язки
Talent Manager має бути в змозі виконувати різні обов'язки та відповідальність. Нижче наведено деякі обов'язки та відповідальність, які Talent Manager повинен мати можливість виконувати:
Assessing the talent of prospective clients
Developing a broad network of contacts within the industries artists operate in
Setting up meetings between clients and prospective employers
Supporting clients during meetings, interviews or auditions and briefing and debriefing them
Negotiating contract terms on behalf of artists that are attractive and favor them
Overseeing and motivating a team of Talent Representatives to ensure company objectives and targets are met
Необхідні навички
Конкурентоздатний Talent Manager матиме певні навички та кваліфікацію, зокрема:
Strong knowledge of business, market values and profiting in a competitive industry
Excellent understanding of traditional and digital marketing, including building brands, SEO, social media management and public relations
Ability to see the bigger picture and connect clients with opportunities they’re well-suited to and likely to get
Exceptional communication and analytical skills, with a clear understanding of what true talent looks like within relevant fields of expertise
Financial savviness, knowledge of managing resources and maximizing ROI
Persuasion, negotiation and schedule management skills for attracting clients and winning high-profit margin contracts
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