Content Managers typically work for corporations in close proximity to the marketing, sales or advertising departments. Still, they can also work for content or marketing agencies to help with client campaigns. They research company products, services, target audiences and customer reviews to help drive their content strategies. Their job is to hold meetings with content professionals like Content Writers, Content Strategists, Graphic Designers, Marketers and Videographers to brainstorm ideas and discuss new campaign objectives. They also create content marketing calendars to highlight deadlines for specific projects.
Що робить Content Manager?
A Content Manager, or Content Supervisor, is responsible for overseeing the creation of multiple forms of content to enhance a company’s credibility and customer-base. Their duties include leading a team of content professionals, creating content strategies to highlight products and services and reviewing competitor content and market trends to identify new content ideas.
Обов'язки
Content Manager має бути в змозі виконувати різні обов'язки та відповідальність. Нижче наведено деякі обов'язки та відповідальність, які Content Manager повинен мати можливість виконувати:
Leading a team of writers and overseeing content creation for the company’s website
Researching and sourcing content for the company’s website
Targeting a specific set of keywords for all the articles written and published
Monitoring the competition’s online activities
Writing, editing and publishing SEO content pieces
Repurposing content to fit the publishing media, video production or social media
Необхідні навички
Конкурентоздатний Content Manager матиме певні навички та кваліфікацію, зокрема:
Excellent written and verbal communication skills
Ability to come up with creative ideas
Strong leadership and management skills
Detailed knowledge of current online tools and marketing trends, including SEO
Ability to solve problems swiftly
Advanced computer skills
Подібні пропозиції
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