Advertising Managers plan and execute advertising campaigns as part of an in-house marketing team or as part of an advertising firm that handles customer outreach for a range of clients. They closely coordinate with their team to help them stay organized and meet key company goals. Collaborating with key stakeholders, including department heads and the executive team, is a large part of the job. Advertising Managers interpret market research and use their analysis to lead brainstorming sessions and develop ideas for promotional campaigns. They delegate tasks to employees, give them feedback and provide them with the tools they need to improve company outreach in different areas.
Що робить Advertising Manager?
An Advertising Manager, or Marketing Manager, is responsible for overseeing advertising projects, activities and channels used to reach customers. Their duties include setting goals and timelines for advertising campaigns, collecting data on customer reach and evaluating the success of advertising methods.
Обов'язки
Advertising Manager має бути в змозі виконувати різні обов'язки та відповідальність. Нижче наведено деякі обов'язки та відповідальність, які Advertising Manager повинен мати можливість виконувати:
Overseeing the design and content of an advertising campaign to ensure it meets the needs of the target audience
Collaborating with clients or leadership to determine the goals of advertising projects and strategizing plans to meet those goals
Conducting or directing market research to help shape advertising campaigns
Negotiating contracts related to advertising efforts
Controlling the advertising budget to manage expenses and maximize the return on investment
Managing and overseeing campaigns and analyzing results from each campaign to determine what was successful and what to improve for the next campaign
Leading brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, including content and design elements
Hiring and overseeing the advertising staff and managing freelancers who handle outsourced creative work
Необхідні навички
Конкурентоздатний Advertising Manager матиме певні навички та кваліфікацію, зокрема:
In-depth understanding of common marketing and advertising best practices
Effective communication, including writing, speaking, active listening and presenting
Multitasking and time management skills that allow them to work on several campaigns at once
Collaboration skills when working on projects with both clients and other departments
Data analysis and critical thinking skills to review and apply campaign results
Leadership skills, including motivation, goal-setting and project management
Ability to make effective and efficient decisions when planning, scheduling and implementing campaigns
Comfortable using campaign tracking and scheduling software, among other creative computer-aided design tools
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