Pazarlama > Campaign Manager
Campaign Manager
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Campaign Managers can work for marketing agencies, political candidates and large organizations with an in-house public relations department to attract new customers or supporters for their company’s mission. Campaign Managers develop workflow structures, use industry contacts to host promotional events, collect marketing data and refine different types of advertising materials such as print ads and video marketing. Their role is to manage campaign staff, delegate tasks and ensure that each sub-project on a campaign is accomplished on time and within the budget they created. They interact with customers or constituents to raise money and gain community partnerships.
A Campaign Manager, or Campaign Director, is responsible for planning and coordinating events to promote a particular project, including advertising initiatives and political campaigns. Their duties include coordinating the efforts of various agencies and marketing roles, hiring internal team members and developing strategic plans for communicating a brand message.
Bir Campaign Manager çeşitli görev ve sorumlulukları yerine getirebilmelidir. Bir Campaign Manager'in yerine getirebilmesi gereken bazı görev ve sorumluluklar şunlardır:
- Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
- Supervise the execution, monitoring and measurement of marketing campaigns and their success
- Ensure campaign implementation follows organizational guidelines
- Recruit and train talent for the successful implementation of marketing campaigns
- Compile regular reports of campaign performance and results
- Improve new campaigns using data and feedback from existing and previous projects
- Organize trade shows, exhibitions and promotional events including writing and proofreading marketing copy, as well as recruiting designers, animators and printers
Rekabetçi bir Campaign Manager belirli becerilere ve yeterliliklere sahip olacaktır, bunlar şunlardır:
- Bachelor’s degree in communication, digital marketing or related fields
- 5-10 years of related job experience
- Strong problem-solving skills
- Exceptional communication and project management skills
- In-depth knowledge of running B2B and B2C campaigns
- Ability to manage several marketing campaigns simultaneously
Campaign Manager ile ilgili pozisyonlar için işe alım yapıyorsanız, benzer roller için iş tanımlarımıza bakın:
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