Marketing Strategist

A Marketing Strategist can work in-house for one company or for an agency doing client work for a variety of companies. Some Marketing Strategists also work as freelancers, finding their own clients instead of working for another company. Regardless of where they work, the purpose of the Marketing Strategist’s role is to develop a marketing strategy for the company. They work with the company to identify goals for the marketing campaign and develop the strategies and activities that will achieve those goals. Marketing Strategists collaborate with other marketing team members and clients to develop effective marketing campaigns.