Marketing > Public Relations Manager
Public Relations Manager
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Public Relations Managers typically work for corporations across industries to uphold their employer’s brand image, but they may also work for public relations firms. They work closely with marketing professionals and upper management to coordinate to prepare announcements for new product launches, product recalls, changes in management and other important company news. Their job is to monitor local, national or international news coverage to determine the public’s perception of their company or address claims made by media personnel.
A Public Relations Manager, or Public Relations Department Manager, is responsible for managing an organization’s communication initiatives, specifically with media personnel. Their duties include overseeing a team of public relations professionals to delegate tasks, writing or editing press releases prior to publication and helping their company organize press conferences and other events.
A Public Relations Manager ar trebui să poată îndeplini diverse sarcini și responsabilități. Următoarele sunt câteva îndatoriri și responsabilități pe care Public Relations Manager ar trebui să le poată îndeplini:
- Managing the organization’s public relations (PR) team and overseeing all their activities
- Developing and implementing publicity strategies for the company’s products and services, including a crisis management strategy
- Developing and implementing organizational publicity strategies for company events
- Creating and managing a PR plan, including budgets, timelines, etc.
- Analyzing all media coverage of the organization and drafting appropriate responses
- Working with the social media team to create a content calendar
Un competitiv Public Relations Manager va avea anumite abilități și calificări, inclusiv:
- Excellent oral and written communication skills
- Superior customer relationship management skills
- Proficiency in the use of word processing software tools
- Good creative writing skills
- An analytical mind and problem-solving skills
- In-depth knowledge of industry best practices
Dacă recrutați pentru posturi legate de un Public Relations Manager, consultați fișele noastre de post pentru roluri similare:
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