Telemarketers work for call center companies to perform direct marketing on behalf of a range of clients. They often memorize conversation scripts to help build a rapport with sales leads, educate them about what they are offering and guide customers through the purchasing process. Telemarketers gather information from customers about their location and demographic to improve their lead generation strategies in the future. They answer questions about their organization or the products they are selling and explain its features. They also track which numbers they have already reached out to and when they last made contact.
O que faz um Telemarketer?
A Telemarketer, or Telesales Representative, is responsible for talking to potential customers on the phone to sell products or solicit donations. Their duties include tracking customer contact lists, explaining the benefits of their products and taking payment information.
Responsabilidades
Um Telemarketer deve ser capaz de cumprir vários deveres e responsabilidades. A seguir apresentam-se alguns deveres e responsabilidades que um Telemarketer deve ser capaz de desempenhar:
Delivering scripted talks that describe the company’s products or services, a political talking point or charity appeal to persuade potential customers or donors
Explaining products and product prices
Answering customer information about products, a charity or political beliefs
Obtaining customer information such as name and address for shipping products or delivering services
Keeping track of customers that have been contacted and those who do not want to be contacted in the future
Following up on previous customers for potential sales
Habilidades necessárias
Um Telemarketer competitivo terá determinadas competências e qualificações, incluindo:
Persistence: Telemarketers must not give in on the first negative answer from the potential customer but persist in informing the customer about their product or services.
Focus and determination: A Telemarketer must focus on sales results during a set scheduled earnings period for the company or organization.
Telephone sales: Previous telephone sales experience helps a Telemarketer interact with potential customers more effectively.
Product knowledge: Telemarketers should thoroughly know the products or services, or political agendas they are selling and how to sell them with a focus on a customer’s demographics such as age, gender, belief et cetera.
Customer service: A Telemarketer should be a good customer service worker who knows how to deal with their potential customers. Customer service skills mean understanding customer needs and behaviors as well as responding appropriately to a customer’s questions or concerns.
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