Social Media Directors typically work for corporations across industries to identify their employers’ target audiences and create tailored social media content. They work closely with marketing and social media personnel to brainstorm ideas, complete market research and hire qualified professionals for social media roles. Their job is to delegate tasks among internal employees and freelance professionals to create social media posts or manage accounts. They may also be responsible for interacting directly with followers by responding to comments or questions on social media accounts.
O que faz um Social Media Director?
A Social Media Director, or Social Media Marketing Director, is responsible for leading a company’s social media personnel in creating and maintaining unique social media strategies. Their duties include staying up-to-date on social media trends, monitoring all social media profiles to determine engagement and developing social media campaign ideas for new product launches and other events.
Responsabilidades
Um Social Media Director deve ser capaz de cumprir vários deveres e responsabilidades. A seguir apresentam-se alguns deveres e responsabilidades que um Social Media Director deve ser capaz de desempenhar:
Plan, design, implement and monitor social media marketing campaigns.
Create, curate and manage social media content, including text, audio, visual and multimedia formats.
Engage users with prompt responses, organize competitions, ask questions and cultivate relationships.
Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.
Create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions.
Design, implement and manage social ad campaigns integrated into the company’s strategic marketing plans.
Habilidades necessárias
Um Social Media Director competitivo terá determinadas competências e qualificações, incluindo:
High school diploma or equivalent (associate or bachelor’s degree in marketing a plus)
Two or more years of relevant work experience in social media marketing or related role
Proven knowledge and experience in the fundamentals of classical marketing
In-depth knowledge and application of content marketing theory
Demonstrated understanding of social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts
Exceptional time management skills and interpersonal relations
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