Public Relations Managers typically work for corporations across industries to uphold their employer’s brand image, but they may also work for public relations firms. They work closely with marketing professionals and upper management to coordinate to prepare announcements for new product launches, product recalls, changes in management and other important company news. Their job is to monitor local, national or international news coverage to determine the public’s perception of their company or address claims made by media personnel.
O que faz um Public Relations Manager?
A Public Relations Manager, or Public Relations Department Manager, is responsible for managing an organization’s communication initiatives, specifically with media personnel. Their duties include overseeing a team of public relations professionals to delegate tasks, writing or editing press releases prior to publication and helping their company organize press conferences and other events.
Responsabilidades
Um Public Relations Manager deve ser capaz de cumprir vários deveres e responsabilidades. A seguir apresentam-se alguns deveres e responsabilidades que um Public Relations Manager deve ser capaz de desempenhar:
Managing the organization’s public relations (PR) team and overseeing all their activities
Developing and implementing publicity strategies for the company’s products and services, including a crisis management strategy
Developing and implementing organizational publicity strategies for company events
Creating and managing a PR plan, including budgets, timelines, etc.
Analyzing all media coverage of the organization and drafting appropriate responses
Working with the social media team to create a content calendar
Habilidades necessárias
Um Public Relations Manager competitivo terá determinadas competências e qualificações, incluindo:
Excellent oral and written communication skills
Superior customer relationship management skills
Proficiency in the use of word processing software tools
Good creative writing skills
An analytical mind and problem-solving skills
In-depth knowledge of industry best practices
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