Public Relations Account Managers provide consultations and lead media campaigns at public relations firms or at large corporations that have a dedicated PR department. They assess public opinion of their clients and create an action plan for generating positive attention and aligning media buzz with their client’s goals. Informing the public about new initiatives, responding to criticisms and concerns, highlighting community outreach and building industry relationships are all key purposes of a Public Relations Account Manager. Public Relations Account Managers are essential to an organization because they help shape a brand’s identity, reputation and profile.
O que faz um Public Relations Account Manager?
A Public Relations Account Manager is responsible for managing information between their clients and the general public in order to grow brands and drive sales for clients. Their duties typically involve creating news items, press releases and product placements to influence public opinion and behavior and promote products or clients to their audiences.
Responsabilidades
Um Public Relations Account Manager deve ser capaz de cumprir vários deveres e responsabilidades. A seguir apresentam-se alguns deveres e responsabilidades que um Public Relations Account Manager deve ser capaz de desempenhar:
Coming up with positive news coverage about clients or products
Cooperating with clients and media on a daily basis to come up with news content
Researching, drafting and issuing press releases to the news media and blogs
Building strong relationships with clients, the media and other employees in the company
Constantly monitoring the news media, social media and blogs to find new opportunities for clients
Working with the accounts team to craft client proposals and help implement PR activities
Habilidades necessárias
Um Public Relations Account Manager competitivo terá determinadas competências e qualificações, incluindo:
Excellent digital and traditional communication skills
Knowledge of public relations and client service
Relationship building and networking skills
Emotional and interpersonal intelligence
In-depth understanding of and experience with news media and social media
Analytical and business-oriented
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