Product Owners are members of the product development team and manage the entire product development process to ensure that every product offers the greatest value possible. They research and determine the clients’ needs to determine which features to include on products, always being well-versed on the goals for the product. Product Owners research the market, competitors and the industry as a whole to inform their decisions and ideas. They also pitch ideas for product features to stakeholders. Product Owners act as the primary contact between the Scrum teams, product development departments and stakeholders to ensure the products meet specific objectives.
O que faz um Product Owner?
A Product Owner, or Product Director, oversees the development of products from start to finish to ensure they meet the clients’ needs and preferences. Their main duties include determining the overall vision of products, deciding which features each product will have according to clients’ preferences and managing the entire development process.
Responsabilidades
Um Product Owner deve ser capaz de cumprir vários deveres e responsabilidades. A seguir apresentam-se alguns deveres e responsabilidades que um Product Owner deve ser capaz de desempenhar:
Collaborating with prospective users and clients to understand and anticipate their needs and translate them into product requirements
Defining the vision for the team’s product and maintaining a cohesive vision throughout the process
Creating a product road map based on this vision
Managing the product backlog and prioritizing the tasks based on changing requirements
Overseeing all stages of product creation, including design and development
Monitoring and evaluating product progress at each stage of the process
Habilidades necessárias
Um Product Owner competitivo terá determinadas competências e qualificações, incluindo:
In-depth knowledge of Scrum and Agile Software Development Methodology
Working knowledge of product development architecture
Proficiency in the use of analytic tools and strong analytical thinking
Ability to prioritize effectively
Excellent knowledge of user-centered design principlesExcellent oral and written communication, including presentation skills
Ability to work with large teams and a variety of people, including users, product development team members and management team members
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