Media Planners can work for marketing agencies or as part of an in-house marketing department to implement a company’s brand strategy. They assess marketing objectives and do research to determine the most advantageous methods for using media platforms to promote those objectives. Media Planners run tests to determine which advertising methods are most effective and share analytic and creative feedback to refine advertising content. They align advertisement information with their target audience’s media habits. They collect data measuring key performance indicators for the success of advertising methods and adjust their media strategies to promote a more effective brand message.
O que faz um Media Planner?
A Media Planner, or Brand Strategist, is responsible for developing strategic plans for carrying out marketing campaigns using various media channels. Their duties include analyzing digital marketing metrics, collaborating with clients to refine marketing objectives and distributing advertising content to the most impactful media platforms.
Responsabilidades
Um Media Planner deve ser capaz de cumprir vários deveres e responsabilidades. A seguir apresentam-se alguns deveres e responsabilidades que um Media Planner deve ser capaz de desempenhar:
Ensuring that advertising messages align with client or company objectives
Monitoring the performance of online and offline advertising campaigns and reporting the results to relevant stakeholders
Researching the current media landscape and keeping up to date with the latest media trends
Determining the most suitable media mix given the nature of each client’s business, budget and preferred advertising media
Building and maintaining relationships with clients, advertising platforms and media influencers
Habilidades necessárias
Um Media Planner competitivo terá determinadas competências e qualificações, incluindo:
Strong knowledge of a range of online media platforms and offline media such as print, TV and radio
Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage advertising campaigns
Excellent interpersonal and communication skills, including the ability to network
Good analytical and organizational skills
Effective at working under pressure and meeting tight deadlines
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