Marketing Consultants are marketing professionals who work either independently or for a marketing firm to identify a client’s goals and implement strategies and campaigns to support these milestones. Many companies will seek the support and advice of a Marketing Consultant if they need help to improve their brand image or audience reach.
O que faz um Marketing Consultant?
A Marketing Consultant, or Digital Marketing Consultant, advises a company on how to create and implement marketing strategies to promote their business. Their main duties include identifying the organization’s marketing goals, creating various marketing materials and monitoring campaign results.
Responsabilidades
Um Marketing Consultant deve ser capaz de cumprir vários deveres e responsabilidades. A seguir apresentam-se alguns deveres e responsabilidades que um Marketing Consultant deve ser capaz de desempenhar:
Identify and craft primary media messages
Develop goals and strategies
Execute strategic tasks and monitor outcomes
Prepare reports and deliver marketing presentations
Habilidades necessárias
Um Marketing Consultant competitivo terá determinadas competências e qualificações, incluindo:
Communication skills to effectively communicate with a large number of individuals, including staff members and other managers during the marketing, advertising and promotions process
Decision-making skills for choosing between competing marketing and advertising strategies suggested by staff
Interpersonal skills for dealing with a wide range of people in various roles both within and outside of the organization
Organizational skills for managing time and budgets efficiently while motivating and directing others
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