Marketers typically work for corporations across industries as members of the marketing department, but they also work for marketing firms to complete contractual jobs for clients. They work closely with Content Creators, Project Managers, Marketing Specialists and Marketing Coordinators to determine the best methods for marketing a company’s products or services throughout marketing campaigns. Their job is to make presentations on campaign progress and strategize the right formats to reach consumers through their marketing campaign.
O que faz um Marketer?
A Marketer, or Marketing Professional, is responsible for working with other marketing staff to develop unique campaign ideas to market a company’s products, services or overall brand identity. Their duties include completing market research to identify target audience demographics or reviewing previously successful marketing campaigns, working as part of a team to accomplish tasks by set deadlines and making adjustments throughout marketing campaigns to achieve better engagement from consumers.
Responsabilidades
Um Marketer deve ser capaz de cumprir vários deveres e responsabilidades. A seguir apresentam-se alguns deveres e responsabilidades que um Marketer deve ser capaz de desempenhar:
Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns
Creating editorial and content creation calendars for various media platforms and outlets
Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts
Producing a brand style guide that best captures the company or client’s voice and mission
Helping team leads set, allocate and monitor the budget of each project
Meeting with clients to discuss brand guidelines, goals, budget and timelines
Habilidades necessárias
Um Marketer competitivo terá determinadas competências e qualificações, incluindo:
Effective writing, speaking, presenting and active listening skills
Good interpersonal skills, including the ability to collaborate with management, team members, clients and customers where applicable
Familiarity with content management systems, webpage analytics, customer relationship management and other relevant software
Data analysis, critical thinking, problem-solving and decision-making
Understanding of industry best practices
Creativity, adaptability and familiar with current marketing trends
Ofertas semelhantes
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