Content Writers work for marketing agencies and in-house advertising departments to product engaging written pieces for digital and print media. Content Writers can write on a range of subjects, which their clients can then use to advertise their services or educate consumers on relevant topics to their brand. They understand different style guides and are able to produce creative writing, informational articles, fictional stories, personal blog posts and other entertaining or educational content. Their role is to attract potential customers to a brand by producing compelling writing that a business’ target market may be interested in reading about.
O que faz um Content Writer?
Content Writers, or Content Creators, are responsible for using the written word to share information about a client’s products, services or industry. Their duties include preparing document outlines, updating content based on client edit requests and proofreading their work for tone, style, clarity, grammar and formatting.
Responsabilidades
Um Content Writer deve ser capaz de cumprir vários deveres e responsabilidades. A seguir apresentam-se alguns deveres e responsabilidades que um Content Writer deve ser capaz de desempenhar:
Completing writing projects, meeting deadlines and following content requirements in terms of style and project specifications
Revising content whenever customers or clients request changes
Helping create style guides or suggesting changes to ensure content is consistent and clear
Working with customers to define their content needs
Conducting research on any given topic
Optimizing articles for SEO and accessibility
Habilidades necessárias
Um Content Writer competitivo terá determinadas competências e qualificações, incluindo:
Understanding grammar rules and how to construct clear sentences
Being mindful of things like flow, readability, and sentence variety
Computer literacy, as content writers use computers to create projects and to communicate with their team
An understanding of search engine optimization best practices
The ability to cooperate with other writers and editors to complete projects
The ability to give feedback on writing projects
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