Community Managers usually work in a company’s marketing or public relations department building strategies to increase brand awareness. They organize, implement and manage engaging marketing campaigns on numerous outlets, like emails, videos, blog articles and social media platforms. Community Managers will also collaborate with the sales and development teams to learn more about the product they’re selling and to better understand the needs and goals of consumers. They’ll use this information to create targeted campaigns and build relationships with customers. After publishing campaigns, Community Managers will monitor the results and adjust their marketing efforts accordingly.
O que faz um Community Manager?
A Community Manager, or Content and Community Manager, creates and manages a company’s brand voice and image. Their duties include creating and publishing content on all media platforms, reviewing social media and other marketing metrics to build and improve campaign strategies and crafting responses to customers’ feedback and messages on various platforms.
Responsabilidades
Um Community Manager deve ser capaz de cumprir vários deveres e responsabilidades. A seguir apresentam-se alguns deveres e responsabilidades que um Community Manager deve ser capaz de desempenhar:
Develop a content marketing plan and editorial calendar.
Create engaging and shareable content for a blog, Facebook page, monthly newsletters and/or promotional videos.
Provide community feedback to the management and stakeholders.
Plan and execute community initiatives and programs.
Monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPIs).
Find new marketing and outreach opportunities to push brand image and products.
Habilidades necessárias
Um Community Manager competitivo terá determinadas competências e qualificações, incluindo:
3+ years experience in a communications or PR role
Ability to develop creative, engaging and original content
Exceptional written and oral communication skills
Good customer service and interpersonal skills
Friendly and outgoing personality
Knowledge of search engine optimization (SEO) and web metrics
Ofertas semelhantes
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