A Communication Specialist is a mediator between a business or organization and the public. The role involves building and maintaining a positive public image and brand reputation for the company through its published content, social media presence and other communications.
O que faz um Communication Specialist?
A Communication Specialist, also known as a Public Relations Specialist, creates and maintains a public image for clients. Duties and responsibilities involve handling communications between a company and its clients or other parties, including investors and reporters.
Responsabilidades
Um Communication Specialist deve ser capaz de cumprir vários deveres e responsabilidades. A seguir apresentam-se alguns deveres e responsabilidades que um Communication Specialist deve ser capaz de desempenhar:
Creating press releases to be released to the media
Responding to media inquiries and requests
Ensuring that a company or organization’s team members communicate clearly in public speaking venues or interviews
Writing and editing speeches for business clients
Discovering public opinion on clients through social media research and polling
Evaluating and contributing to marketing efforts to ensure that messaging is correct
Habilidades necessárias
Um Communication Specialist competitivo terá determinadas competências e qualificações, incluindo:
Interpersonal skills and the ability to interact well with the public and media
A kind and professional demeanor to project a positive image for the company
Problem-solving skills to handle sensitive issues that might arise surrounding the company’s public image
Good judgment to know the correct way to word statements and interactions to maintain a positive reputation
Organizational skills to manage several projects at a time, while successfully coordinating meetings and deadlines
Speaking skills for speaking on behalf of a company, as well as the ability to maintain key company messaging in all verbal interactions
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