A Brand Strategist is responsible for the overall brand awareness of a company. They help create, manage and maintain branding through various strategies. They conduct extensive research and use data to develop branding that fits the company and market to create a positive image of the organization. Brand Strategists can work for corporations or marketing agencies. An in-house Brand Strategist works with different departments and leaders to strengthen and maintain the organization’s branding. When working for an agency, a Brand Strategist works with different companies that come to the agency for help with their brand identity development and management. They meet with a company, develop branding and manage the branding or teach the company how to implement the branding strategies themselves.
O que faz um Brand Strategist?
A Brand Strategist, or Brand Expert, creates strategies to develop and maintain a company’s brand identity. Their duties include researching the market, working with clients and developing branding strategies.
Responsabilidades
Um Brand Strategist deve ser capaz de cumprir vários deveres e responsabilidades. A seguir apresentam-se alguns deveres e responsabilidades que um Brand Strategist deve ser capaz de desempenhar:
Meeting with various stakeholders and departments in the company to gather branding insight
Handling competitive research to better set the company apart
Establishing expectations and guidelines for the company’s voice to guide all marketing collateral and information across channels
Analyzing data and trends related to branding
Developing branding features, such as logos and marketing materials
Checking for branding consistency in all interactions with the public
Collaborating with other creative team members on branding campaigns
Presenting branding information to clients or managers
Habilidades necessárias
Um Brand Strategist competitivo terá determinadas competências e qualificações, incluindo:
Strong writing skills
Comfort with technology, including spreadsheets, presentation software and content management systems
Understanding of marketing principles and strategies
Public speaking skills, with the ability to lead presentations and meetings
Excellent research skills
Creativity and strategic thinking
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