Social Media Managers can work for digital marketing agencies or as part of an in-house marketing team to cultivate a social media following and promote the company’s brand. They use posts, comments and replies to engage with their audience and develop a relatable company voice. Social Media Managers can delegate content creation tasks to other employees and study which aspects of their campaigns result in the highest engagement and conversions. They also monitor online posts that mention the company so they can mediate the impact of negative reviews and share positive testimonials with their current following to strengthen customer relationships.
O que um Social Media Manager faz?
A Social Media Manager, or Community Manager, oversees a company’s interactions with the public through implementing content strategies on social media platforms. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.
Responsabilidades
Um Social Media Manager deve ser capaz de cumprir vários deveres e responsabilidades. A seguir estão alguns deveres e responsabilidades que um Social Media Manager deve ser capaz de executar:
Using social media marketing tools to create and maintain the company’s brand
Working with marketing professionals to develop social media marketing campaigns
Interacting with customers and other stakeholders via the company’s social media accounts
Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
Habilidades necessárias
Um Social Media Manager competitivo terá certas habilidades e qualificações, incluindo:
Communication: Great verbal and written communication skills are essential for this occupation. A Social Media Manager must interact with writers, designers, developers and customers and report to senior management personnel. As good communicators, these professionals must identify social media events such as an interesting hashtag or a sensitive topic and share appropriate content that aligns with the company’s social media strategy.
Creativity: Crafting engaging content is an important skill for a Social Media Manager. These professionals must constantly align content with customer trends and market changes to interest and engage people.
Technology: Computer skills, skills in using social media platforms and skills in using tools that analyze social media platforms are requirements for this position. A Social Media Manager must use digital technologies to meet the goals of social media campaigns.
Research: Skills in learning social media trends, identifying new social media tools and finding real-time online conversations are necessary for this position. Social Media Managers must have an understanding of the trends and techniques of social media as well as the company’s online presence to effectively handle social media marketing.
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