SEO Specialists typically work for digital advertising agencies, assisting businesses in expanding their reach through optimizing their search engine presence. These professionals manage content creation and ensure it includes frequently searched terms to lift the company within leading search engines. They also evaluate any problems that prevent businesses from reaching their full potential when it comes to search engine rank, manage the needs of individual clients and use coding techniques such as CSS, HTML and Java to ensure background processes and platforms play well with the SEO techniques they use.
O que um SEO Specialist faz?
An SEO Specialist helps companies create and optimize their content for better reach and ranking in search engines. The duties of these professionals include researching trends and best practices on the web, building links with companies that complement their business and writing engaging content that includes the right search engine terms to get brands and their web pages noticed.
Responsabilidades
Um SEO Specialist deve ser capaz de cumprir vários deveres e responsabilidades. A seguir estão alguns deveres e responsabilidades que um SEO Specialist deve ser capaz de executar:
Spotting trends and gleaning insights from testing, plus data collection and analysis
Creating and initiating pay-per-click ads and then tracking, reporting and analyzing results
Researching new and emergent keywords and integrating them into content
Keeping track of what competitors are doing and how well it’s working for them
Developing strategies to team with high-value sites and implement cross-links
Collaborating with marketing and advertising teams to create SEO content
Habilidades necessárias
Um SEO Specialist competitivo terá certas habilidades e qualificações, incluindo:
Ability to keep up on digital marketing trends
Experience conducting thorough keyword research
Analytical skills, especially in regard to analyzing websites to identify opportunities for improvement
Strong organization skills
Basic programming ability, especially for technical SEO tasks
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