Marketing Directors lead the marketing team of a business in strategizing and implementing marketing campaigns. They’ll analyze the company’s goals and research their target audience to come up with detailed marketing plans and schedules for campaigns. Marketing Directors will then delegate tasks for these campaigns to their marketing team and will oversee the campaign’s performance and will ensure it stays on track with the schedule they’ve laid out.
O que um Marketing Director faz?
A Marketing Director, or Director of Marketing, develops and implements a brand’s strategy and campaigns. Their main duties include overseeing the marketing department, building a marketing plan and conducting competitor research.
Responsabilidades
Um Marketing Director deve ser capaz de cumprir vários deveres e responsabilidades. A seguir estão alguns deveres e responsabilidades que um Marketing Director deve ser capaz de executar:
Communicating the marketing plan.
Developing promotions along with Advertising Managers.
Building brand awareness, including positioning.
Coordinating marketing projects from beginning to end.
Compiling lists that describe the company’s offerings.
Developing and understand finance and budgets to include research and development appropriations, expenditures and profit-loss projections.
Habilidades necessárias
Um Marketing Director competitivo terá certas habilidades e qualificações, incluindo:
Experience running a marketing team
Attention to detail
Robust copywriting skills
Ability to multitask and possess practical time management skills
Excellent written, verbal and interpersonal communication skills
Past work with digital marketing forms like content marketing and social media marketing
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