Digital Marketing Managers oversee a team of marketing professionals in building and implementing a digital marketing campaign to publish on a variety of outlets. They build strategies to publish display, social media, SEO and web advertisements. They’ll work with their team to brainstorm ideas for digital campaigns, then they’ll build a schedule for each element of the campaign. They delegate the necessary takes to each team member based on their specific interests or skills.
O que um Digital Marketing Manager faz?
A Digital Marketing Manager, or Strategic Digital Marketing Manager, plans, manages and oversees all aspects of a digital marketing campaign to effectively promote brand’s product. Their duties include planning a digital campaign, delegating responsibilities to the marketing team and measuring the performance analytics of a campaign.
Responsabilidades
Um Digital Marketing Manager deve ser capaz de cumprir vários deveres e responsabilidades. A seguir estão alguns deveres e responsabilidades que um Digital Marketing Manager deve ser capaz de executar:
Handling strategic online initiatives
Leading marketing campaigns from the idea stage through to their execution and implementation
Monitoring and evaluating online media campaigns to keep them fresh and effective
Directing the hiring of marketing and promotions staff and supervising their work
Negotiating advertising contracts
Working with other department heads and staff to discuss plans and marketing strategies
Habilidades necessárias
Um Digital Marketing Manager competitivo terá certas habilidades e qualificações, incluindo:
Bachelor’s degree in marketing or related field required
Five or more years of experience in digital marketing and advertising
Understands website metrics and best practices
Experience with search engine optimization, lead generation, and email marketing
Able to work with colleagues at all levels to develop marketing goals and evaluate results
Strong writing skills
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