Copywriters can work as independent freelancers, at marketing agencies or at in-house marketing departments to produce written promotional materials that make a company’s products more accessible and interesting to potential customers. Copywriters can write text for a website’s navigation, ad slogans, email campaigns, social media posts, blog entries and any other avenue that a company uses to communicate with the public. They research a client’s brand voice and style requirements to product front-facing content that persuades customers to use their services or explains the company’s goals and mission. A Copywriter’s role is to use creativity to produce polished text.
O que um Copywriter faz?
Copywriters or Marketing Writers, are responsible for producing engaging, clear text for different advertising channels such as websites, print ads and catalogs. Their duties include researching keywords, producing interesting written content and proofreading their work for accuracy and quality.
Responsabilidades
Um Copywriter deve ser capaz de cumprir vários deveres e responsabilidades. A seguir estão alguns deveres e responsabilidades que um Copywriter deve ser capaz de executar:
Writing clear and error-free content for a website that reflects the company’s voice
Meeting with clients to understand their message, brand voice and target audience
Proposing copy concepts in an engaging way for clients and carrying out projects once they are approved
Interpreting creative direction and technical information and turning them into persuasive copy concepts
Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing materials
Working with clients to edit and modify copy to meet their content expectations
Habilidades necessárias
Um Copywriter competitivo terá certas habilidades e qualificações, incluindo:
Bachelor’s degree or equivalent experience in communication or marketing
Experience producing copy for print and digital media channels
Proven success in producing copy for advertising or marketing campaigns
Exceptional skill in social media writing, including use of hashtags and relevant acronyms
Proficiency with common office software
Experience with SEO concepts and social media marketing
Ofertas semelhantes
Se você estiver recrutando para posições relacionadas a um Copywriter, veja nossas descrições de cargo para funções semelhantes:
