Building strong relationships with customers is essential to develop customer loyalty and increase sales. To do this, the CRM Manager has several key responsibilities.
CRM Manager powinien być w stanie wypełniać różne obowiązki i odpowiedzialności. Poniżej przedstawiono niektóre obowiązki i odpowiedzialności, które CRM Manager powinien być w stanie wykonywać:
- Collecting and analyzing customer data
- Using CRM systems to manage relationships
- Developing new ways to meet customers’ needs
- Handling customer complaints
- Overseeing the interactions between customers and key team members, such as Customer Service Representatives
- Creating and executing retention campaigns
Konkurencyjny CRM Manager będzie miał pewne umiejętności i kwalifikacje, w tym:
- Knowledge of customer acquisition and retention strategies
- Exceptional verbal and written communication skills
- Social and emotional awareness to tailor interactions for individual customers
- Extensive product knowledge
- Ability to collaborate well with other customer care team members
- Analytical and data-driven