Merchandisers work in a retail setting, cultivating new and engaging ways to display and sell more products. They’ll analyze the store’s layout to find the best spots to place products that will make them look more appealing to customers. If an item breaks, expires or loses popularity with customers, the Merchandiser is responsible for clearing and replacing it with a more appealing product. They’ll regularly track the sales and revenue of each product piece to determine which are best-sellers and which to replace. These numbers also help the Merchandiser suggest potential special offers to help the store increase its profits. To gain more insight on which products consumers are more likely to purchase, Merchandisers will regularly conduct interviews, surveys and focus groups with potential and current customers.
ਇੱਕ Merchandiser ਕੀ ਕਰਦਾ ਹੈ?
A Merchandiser, or Retail Merchandiser, handles a store’s inventory levels and product displays. Their main duties include submitting warehouse inventory reports, clearing any unwanted products from displays and monitoring the sales performances of products.