SEO Specialists typically work for digital advertising agencies, assisting businesses in expanding their reach through optimizing their search engine presence. These professionals manage content creation and ensure it includes frequently searched terms to lift the company within leading search engines. They also evaluate any problems that prevent businesses from reaching their full potential when it comes to search engine rank, manage the needs of individual clients and use coding techniques such as CSS, HTML and Java to ensure background processes and platforms play well with the SEO techniques they use.
Wat doet een SEO Specialist?
An SEO Specialist helps companies create and optimize their content for better reach and ranking in search engines. The duties of these professionals include researching trends and best practices on the web, building links with companies that complement their business and writing engaging content that includes the right search engine terms to get brands and their web pages noticed.
Verantwoordelijkheden
Een SEO Specialist moet in staat zijn om verschillende taken en verantwoordelijkheden te vervullen. Hieronder staan enkele taken en verantwoordelijkheden die een SEO Specialist moet kunnen uitvoeren:
Spotting trends and gleaning insights from testing, plus data collection and analysis
Creating and initiating pay-per-click ads and then tracking, reporting and analyzing results
Researching new and emergent keywords and integrating them into content
Keeping track of what competitors are doing and how well it’s working for them
Developing strategies to team with high-value sites and implement cross-links
Collaborating with marketing and advertising teams to create SEO content
Benodigde vaardigheden
Een concurrerende SEO Specialist zal bepaalde vaardigheden en kwalificaties hebben, waaronder:
Ability to keep up on digital marketing trends
Experience conducting thorough keyword research
Analytical skills, especially in regard to analyzing websites to identify opportunities for improvement
Strong organization skills
Basic programming ability, especially for technical SEO tasks
Soortgelijke aanbiedingen
Als u werft voor functies die gerelateerd zijn aan een SEO Specialist, bekijk dan onze functiebeschrijvingen voor vergelijkbare rollen:
