Marketing Managers typically work for corporations across industries to coordinate marketing campaigns and lead marketing staff. They work closely with members of the advertising or sales department to ensure that marketing campaigns align with product launches and consumer needs. Their job is to oversee the department’s marketing budget and refine campaign strategies for better results. They may also be responsible for planning and executing brand events or product launches as a part of marketing campaigns.
Wat doet een Marketing Manager?
A Marketing Manager, or Marketing Department Manager, is responsible for overseeing a team of marketing professionals within the marketing department. Their duties include relaying information between upper management and department employees regarding budgets and daily procedures, overseeing the implementation of marketing strategies campaigns to promote business products and services, and hiring and training department employees.
Verantwoordelijkheden
Een Marketing Manager moet in staat zijn om verschillende taken en verantwoordelijkheden te vervullen. Hieronder staan enkele taken en verantwoordelijkheden die een Marketing Manager moet kunnen uitvoeren:
Developing marketing strategies for advertising new products
Organizing promotional events and coordinating day-of deliveries and staffing
Leading and training teams of Marketing Associates
Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
Identifying potential new markets and creating a plan to enter those markets
Benodigde vaardigheden
Een concurrerende Marketing Manager zal bepaalde vaardigheden en kwalificaties hebben, waaronder:
Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting
Proficient with marketing-related software programs
A history of planning successful product launches and events
Effective communication skills and adaptable communication style for interacting with team members, upper management and clients
Time management and organization skills for planning and executing both large and small marketing projects and initiatives
Leadership skills to motivate team members and manage conflicts
Soortgelijke aanbiedingen
Als u werft voor functies die gerelateerd zijn aan een Marketing Manager, bekijk dan onze functiebeschrijvingen voor vergelijkbare rollen:
