A CRM Manager serves as the link between the company and its customers to build and strengthen relationships, which ultimately helps increase sales and land repeat business. They find ways to improve the experience of and better serve customers, and they manage customer satisfaction, which sometimes includes damage control. When a client has a negative experience, the CRM Manager helps smooth things over to retain the customer. They work with various departments to help attract and retain new clients as well as improve what the company offers to customers. CRM Managers use data to analyze customer satisfaction and market research to identify the latest strategies to improve customer relationships.
Wat doet een CRM Manager?
Building strong relationships with customers is essential to develop customer loyalty and increase sales. To do this, the CRM Manager has several key responsibilities.
Verantwoordelijkheden
Een CRM Manager moet in staat zijn om verschillende taken en verantwoordelijkheden te vervullen. Hieronder staan enkele taken en verantwoordelijkheden die een CRM Manager moet kunnen uitvoeren:
Collecting and analyzing customer data
Using CRM systems to manage relationships
Developing new ways to meet customers’ needs
Handling customer complaints
Overseeing the interactions between customers and key team members, such as Customer Service Representatives
Creating and executing retention campaigns
Benodigde vaardigheden
Een concurrerende CRM Manager zal bepaalde vaardigheden en kwalificaties hebben, waaronder:
Knowledge of customer acquisition and retention strategies
Exceptional verbal and written communication skills
Social and emotional awareness to tailor interactions for individual customers
Extensive product knowledge
Ability to collaborate well with other customer care team members
Analytical and data-driven
Soortgelijke aanbiedingen
Als u werft voor functies die gerelateerd zijn aan een CRM Manager, bekijk dan onze functiebeschrijvingen voor vergelijkbare rollen:
