Content Managers typically work for corporations in close proximity to the marketing, sales or advertising departments. Still, they can also work for content or marketing agencies to help with client campaigns. They research company products, services, target audiences and customer reviews to help drive their content strategies. Their job is to hold meetings with content professionals like Content Writers, Content Strategists, Graphic Designers, Marketers and Videographers to brainstorm ideas and discuss new campaign objectives. They also create content marketing calendars to highlight deadlines for specific projects.
Wat doet een Content Manager?
A Content Manager, or Content Supervisor, is responsible for overseeing the creation of multiple forms of content to enhance a company’s credibility and customer-base. Their duties include leading a team of content professionals, creating content strategies to highlight products and services and reviewing competitor content and market trends to identify new content ideas.
Verantwoordelijkheden
Een Content Manager moet in staat zijn om verschillende taken en verantwoordelijkheden te vervullen. Hieronder staan enkele taken en verantwoordelijkheden die een Content Manager moet kunnen uitvoeren:
Leading a team of writers and overseeing content creation for the company’s website
Researching and sourcing content for the company’s website
Targeting a specific set of keywords for all the articles written and published
Monitoring the competition’s online activities
Writing, editing and publishing SEO content pieces
Repurposing content to fit the publishing media, video production or social media
Benodigde vaardigheden
Een concurrerende Content Manager zal bepaalde vaardigheden en kwalificaties hebben, waaronder:
Excellent written and verbal communication skills
Ability to come up with creative ideas
Strong leadership and management skills
Detailed knowledge of current online tools and marketing trends, including SEO
Ability to solve problems swiftly
Advanced computer skills
Soortgelijke aanbiedingen
Als u werft voor functies die gerelateerd zijn aan een Content Manager, bekijk dan onze functiebeschrijvingen voor vergelijkbare rollen:
