Chief Marketing Officers work on a company’s executive team to grow the business through marketing and outreach. They research information about their customers and competitors to project future growth and identify possible sales opportunities. Chief Marketing Officers guide a business’s overall marketing strategy and cultivate its public image to gain market share and inspire confidence in customers. They lead a team of marketing professionals to select the most lucrative marketing channels and curate company content to tell a compelling brand story. They analyze revenue sources and predict how advertising could help them generate the highest possible return on their investment.
Wat doet een Chief Marketing Officer?
Chief Marketing Officers, or Marketing Directors, are responsible for overseeing a company’s overall advertising and sales strategy. Their duties include developing the structure of the business’s marketing department, approving marketing campaign ideas and coordinating marketing efforts with the company’s financial and branding goals.
Verantwoordelijkheden
Een Chief Marketing Officer moet in staat zijn om verschillende taken en verantwoordelijkheden te vervullen. Hieronder staan enkele taken en verantwoordelijkheden die een Chief Marketing Officer moet kunnen uitvoeren:
Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organization’s products or services.
Undertake market research studies and analyze the results in order to better understand the market and customer tastes.
Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service.
Determine what type of media to use in an advertising campaign.
Negotiate advertising contracts.
Benodigde vaardigheden
Een concurrerende Chief Marketing Officer zal bepaalde vaardigheden en kwalificaties hebben, waaronder:
Analytical thinking skills
Communication skills
Creativity
Decision-making skills
Soortgelijke aanbiedingen
Als u werft voor functies die gerelateerd zijn aan een Chief Marketing Officer, bekijk dan onze functiebeschrijvingen voor vergelijkbare rollen:
