Social Media Manager

원격

🤳 소셜 미디어

Social Media Managers can work for digital marketing agencies or as part of an in-house marketing team to cultivate a social media following and promote the company’s brand. They use posts, comments and replies to engage with their audience and develop a relatable company voice. Social Media Managers can delegate content creation tasks to other employees and study which aspects of their campaigns result in the highest engagement and conversions. They also monitor online posts that mention the company so they can mediate the impact of negative reviews and share positive testimonials with their current following to strengthen customer relationships.

Social Media Manager은 무엇을 하나요?

A Social Media Manager, or Community Manager, oversees a company’s interactions with the public through implementing content strategies on social media platforms. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.

책임

Social Media Manager은 다양한 업무 및 책임을 이행할 수 있어야 합니다. 다음은 Social Media Manager이 실행할 수 있어야 하는 몇 가지 업무 및 책임입니다.

Using social media marketing tools to create and maintain the company’s brand
Working with marketing professionals to develop social media marketing campaigns
Interacting with customers and other stakeholders via the company’s social media accounts
Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs

필수 기술

경쟁력 있는 Social Media Manager은 다음을 포함한 특정 기술과 자격을 갖추고 있습니다.

Communication: Great verbal and written communication skills are essential for this occupation. A Social Media Manager must interact with writers, designers, developers and customers and report to senior management personnel. As good communicators, these professionals must identify social media events such as an interesting hashtag or a sensitive topic and share appropriate content that aligns with the company’s social media strategy.
Creativity: Crafting engaging content is an important skill for a Social Media Manager. These professionals must constantly align content with customer trends and market changes to interest and engage people.
Technology: Computer skills, skills in using social media platforms and skills in using tools that analyze social media platforms are requirements for this position. A Social Media Manager must use digital technologies to meet the goals of social media campaigns.
Research: Skills in learning social media trends, identifying new social media tools and finding real-time online conversations are necessary for this position. Social Media Managers must have an understanding of the trends and techniques of social media as well as the company’s online presence to effectively handle social media marketing.

유사한 제안

Social Media Manager과 관련된 직책을 모집하는 경우, 유사한 역할에 대한 직무 설명을 참조하세요:

Content Strategist