An SEO Specialist helps companies create and optimize their content for better reach and ranking in search engines. The duties of these professionals include researching trends and best practices on the web, building links with companies that complement their business and writing engaging content that includes the right search engine terms to get brands and their web pages noticed.
SEO Specialist은 다양한 업무 및 책임을 이행할 수 있어야 합니다. 다음은 SEO Specialist이 실행할 수 있어야 하는 몇 가지 업무 및 책임입니다.
- Spotting trends and gleaning insights from testing, plus data collection and analysis
- Creating and initiating pay-per-click ads and then tracking, reporting and analyzing results
- Researching new and emergent keywords and integrating them into content
- Keeping track of what competitors are doing and how well it’s working for them
- Developing strategies to team with high-value sites and implement cross-links
- Collaborating with marketing and advertising teams to create SEO content
경쟁력 있는 SEO Specialist은 다음을 포함한 특정 기술과 자격을 갖추고 있습니다.
- Ability to keep up on digital marketing trends
- Experience conducting thorough keyword research
- Analytical skills, especially in regard to analyzing websites to identify opportunities for improvement
- Strong organization skills
- Basic programming ability, especially for technical SEO tasks
