Public Relations Manager

원격

🎯 마케팅

Public Relations Managers typically work for corporations across industries to uphold their employer’s brand image, but they may also work for public relations firms. They work closely with marketing professionals and upper management to coordinate to prepare announcements for new product launches, product recalls, changes in management and other important company news. Their job is to monitor local, national or international news coverage to determine the public’s perception of their company or address claims made by media personnel.

Public Relations Manager은 무엇을 하나요?

A Public Relations Manager, or Public Relations Department Manager, is responsible for managing an organization’s communication initiatives, specifically with media personnel. Their duties include overseeing a team of public relations professionals to delegate tasks, writing or editing press releases prior to publication and helping their company organize press conferences and other events.

책임

Public Relations Manager은 다양한 업무 및 책임을 이행할 수 있어야 합니다. 다음은 Public Relations Manager이 실행할 수 있어야 하는 몇 가지 업무 및 책임입니다.

Managing the organization’s public relations (PR) team and overseeing all their activities
Developing and implementing publicity strategies for the company’s products and services, including a crisis management strategy
Developing and implementing organizational publicity strategies for company events
Creating and managing a PR plan, including budgets, timelines, etc.
Analyzing all media coverage of the organization and drafting appropriate responses
Working with the social media team to create a content calendar

필수 기술

경쟁력 있는 Public Relations Manager은 다음을 포함한 특정 기술과 자격을 갖추고 있습니다.